Press

“Eat, Pray, Love meets The Art of the Deal“

Press Releases

Secrets of a Top Salesperson – How Emotions Make or Break the Sale, by Paula Pagano, receives high acclaim in both the sales and literary communities
Barbara Corcoran, NBC’s Today Show Current Real Estate Guru and Best Selling Author of Use What You’ve Got/If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails says, “Secrets of a Top Salesperson is a powerhouse of ideas for entrepreneurs and anyone who has been hit by the mortgage/ real estate crisis. It gives you a systematic and creative roadway to help you get your life back on track.”
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Award-winning real estate agent presents sales tips in new book Secrets of a Top Salesperson: How Emotions Make or Break the Sale by Paula Pagano emphasizes the emotional aspect of transactions
Secrets of a Top Salesperson: How Emotions Make or Break the Sale by award-winning real estate agent Paula Pagano is a new business book that aims to guide readers through the labyrinth of emotions that are encountered in sales situations.
read the full press release…

Thriving in a Slow Economy, New Book Published by Realtor Paula Pagano
“Why survive when you can thrive?” asks Paula Pagano, a Broker Associate at Hill & Co. and one of San Francisco’s leading real estate agents. She is the author of Secrets of a Top Salesperson – How Emotions Make or Break the Sale. Women’s Council of Realtors is hosting her first book signing event at the Golden Gate Yacht Club in San Francisco, Thursday Night May 7th from 6pm to 8pm.
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Videos

Mortgage Magic – October 29, 2009
Paula Pagano speaks on the “Mortgage Magic” program about how she got her start in real estate, and on how she succeeded in the tough San Francisco market.

Mortgage Magic – November 11, 2009
Paula Pagano speaks on the “Mortgage Magic” program about the role emotion plays in making or breaking a sale.

Articles

THE MARINA TIMES – Real Estate Today
By Charlotte Kissling
Did you ever wonder how your real estate agent learned to sell real estate? Did you ever marvel at her wonderful calmness in the middle of a difficult transaction? Or maybe you’ve thought about getting your real estate license and selling homes to your friends. If so, you will enjoy reading the recently published Secrets of a Top Salesperson by Paula Pagano, a well-known San Francisco real estate agent.
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Taking Care of Yourself Key to Success – Realtor/Author Shares Insights
Reprinted from The Foghorn, a publication of the San Francisco Chapter of the Women’s Council of Realtors
Thirty years ago, Paula Pagano surprised everyone, including herself, by becoming a successful real estate agent in San Francisco’s tough residential market during a recession with 17% interest rates. She was the top producer in her office for several years, and has served on the Board of San Francisco Association of Realtors and San Francisco Apartment House Association.
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Thriving in a Slow Economy, New Book Published by Hill & Co. Realtor Paula Pagano
By Garey De Martini of Hill & Co.
The Finer in things in life
“Why survive when you can thrive?” asks Paula Pagano, a broker associate at Hill & Co. and one of San Francisco’s leading real estate agents. She is the author of Secrets of a Top Salesperson – How Emotions Make or Break the Sale. The book will be sold to the general public at www.SecretsofaTopSalesperson.com beginning May 28th.
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Award-Winning Real Estate Agent Presents Sales Tips in New Book
RISMedia: ”Secrets of a Top Salesperson: How Emotions Make or Break the Sale” by award-winning real estate agent Paula Pagano is a new business book that aims to guide readers through the labyrinth of emotions that are encountered in sales situations. By focusing on the human aspect of the sales interaction, Pagano seeks to demonstrate how individuals can recognize opportunities, achieve goals and develop the self-confidence, courage and tenacity to overcome their circumstances.
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Thriving—Not Just Surviving— In a Recession
Thirty years ago, Paula Pagano surprised everyone, including herself, by becoming a successful real estate agent in San Francisco’s tough residential market during a recession with 17% interest rates. She was the top producer in her office for several years, and has served on the Board of San Francisco Association of Realtors and San Francisco Apartment House Association.
read the full article…

Media Questions

What is the theme of Secrets of a Top Salesperson – How Emotions Make or Break the Sale?
Secrets of a Top Salesperson is Eat, Pray, Love meets The Art of the Deal. Eat, Pray, Love because Secrets is about a person’s transformation told with raw honesty, good humor and a spiritual slant. Donald Trump’s The Art of the Deal because of the solid hard-core business rules interspersed throughout the impactful stories. So you have an enjoyable fun read while you learn about success.
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Who is Paula Pagano?
There is the Paula of the Past, who was not a natural-born salesperson, who had poor relationship skills and, who, by trial and error made real estate a success by transforming herself from Shy Scientist to Top Broker. Since then, Paula Pagano has achieved awards for Top Salesperson and Top Listing Agent in various San Francisco firms during her thirty years of real estate, was elected by her peers to serve on both the San Francisco Association of Realtors and the San Francisco Apartment House Association Board of Directors and is a trained business coach.
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